market research relies on the goodwill of the public. Protecting the privacy of
the people who make our business possible is one way of ensuring ongoing
goodwill, and is therefore vital to our ongoing business success. This Privacy
Policy governs the website located at www.iris.org.au. It supplements the
existing requirements of Market Research Society Code of Ethnics.
The Federal Privacy Act 1988 (as amended) is legislation
that defines a set of National Privacy Principles (NPP's) that govern the way
organisations collect, use, protect and disclose personal information.
WHY DO WE COLLECT INFORMATION?
IRIS Research conducts market research and economic research
using online surveys through the 'IRIS Research' website (www.iris.org.au). The purpose of market research
is to gather and present the opinions of the public to the people making
decisions about goods, services or social policies that touch many aspects of
our daily lives.
To enable this to happen, IRIS Research asks members of the
public for their opinions on a variety of different issues.
IRIS Research uses data at an aggregate level, that is, we
use the combined answers of many people to draw conclusions as to the opinions
of broad segments of the population. This information helps organisations to make
decisions and improve their product or service offerings.
WHY DO WE NEED YOUR PERSONAL INFORMATION?
Sometimes IRIS Research collects 'personal' information from
respondents. Most often this is used to verify that the person gathering the
information captured the respondents true and correct opinions. We audit at
least ten percent of all our interviewers work to ensure the interview is
authentic and the data collected was accurate, by crosschecking with the
Personal information can also be used to enable us to gain
an accurate picture of what certain groups of people in society think, for
example, what percentage of young people take public transport to work? How
could the public transport system be improved to encourage more young people to
Personal information is never passed on to organisations or individuals outside
IRIS Research without the consent of the person identified by that information.
HOW DO WE COLLECT AND USE YOUR PERSONAL
We collect personal information from
you when you communicate with us by any media. This includes whenever you complete
a questionnaire, send us an email or call us. The information we collect about
you includes information about your views in respect of the subject matter of
our surveys together with demographic information. This may include sensitive
information within the meaning of the Privacy Act (Cth) such as:
- your racial or ethnic origin
- your political opinions
- your physical or mental health
- your membership of any trade
unions or professional associations
- but see our comments below in
respect of de-identification (anonymity) of the survey information that we
HOW DO WE PROTECT THE DATA WE COLLECT FROM MISUSE?
IRIS takes all reasonable precautions to protect information
held about people who make our research possible.
All our systems are security protected and all IRIS staff
and interviewers must sign a confidentiality agreement upon commencing with the
With Internet based projects, we attempt to minimise the
flow of personal information over the internet. Wherever possible we
initiate surveys from a panel of respondents and use a unique code to record
information from a respondent which is then matched to their personal
information resident on our internal systems.
IRIS Research conducts surveys on a
variety of topics. Clients will give IRIS Research a brief setting out the
types of individuals from whom we should seek answers. The brief will include
matters such as age, ethnic background, qualifications and occupation. IRIS
Research will review its database and then send out invites to an online survey
to people falling within the client brief. IRIS Research would only provide
clients with data files containing anonymous answers to survey questions, if
requested. No personal information in respect of those individuals responding
to a survey will be given to clients of IRIS Research.
DISCLOSURE OF YOUR PERSONAL
We do not pass on personal
information to organisations for whom we do market research, whether for
research or marketing purposes. However, we do pass on information collected
during surveys in a de-identified aggregated form to assist our clients in
better product offerings. We will not supply any sensitive information about
you to any third party without your consent, this includes name, phone number,
email address, home address, etc.
PROVISION OF INFORMATION
If all or part of the information
requested by us is not provided by you, we will not be able to register you as
a member nor will you be able to take part in the surveys.
ACCESS TO YOUR PERSONAL INFORMATION
We will keep some personal
information about panel members for the purposes of conducting our market
research and our rewards programs. We will take reasonable steps to keep this
information accurate, complete and up to date. If you wish to access the
information that we hold about you, please contact our Panel Manager as shown
Once information has been
de-identified, any obligation by IRIS
Research to provide access or deletion rights to individuals whom the
information is about ceases.
HOW TO CONTACT US
If you have any queries relating to
this Privacy Statement, please feel free to contact us by email at
email@example.com or by contacting us at:
University of Wollongong,
from time to time. If we do so, we will advise of any changes on this website.
MORE INFORMATION ABOUT PRIVACY
For more information about privacy
issues in Australia
and protecting your privacy, visit the Australian Federal Privacy
Commissioner's website at www.privacy.gov.au.
For more information about how our organisation handles personal information,
please see www.iris.org.au.