Web Surveys - Speed, Efficiency, Simplicity
Surveys using the world wide web are becoming more popular every day. The main problem with open response surveys is that the researcher does not control who responds. In many cases, this can lead to survey bias and poor results.
At IRIS we maintain a balanced panel of respondents
The IRIS panel is a group of respondents that has been selected and maintained to represent the demographics of the population.
This significantly improves the predictive power of population surveys.