Capabilities & Specialisations
Research Capabilities When we commenced operations in 1980, IRIS was Australia's first computer based information service. Since that time we have developed a number of sophisticated research techniques that permit us to provide the highest level of information quality and research efficiency. Our diverse range of research techniques includes:
  • Computer Aided Telephone Interview incorporating audio sampling facilities
  • Web/Online surveys
  • Household interviewing
  • Mall intercepts
  • Audits and observational studies including mystery shopping
  • Data mining
  • Statistical/multivariate analysis and modelling
  • Focus groups
  • Workshop facilitation
Research Specialisations IRIS provides a full service market research offering for business, government and community organisations. In addition, we provide sub-contracted services to other consultants and agencies for problem design, data collection, analysis, modeling and reporting. Our services include:
  • Community usage and attitudes
  • Customer satisfaction
  • Advertising and brand tracking
  • Local government
  • Corporate image and identity studies
  • Finance and banking
  • Media
  • Business to Business
  • Staff opinion surveys
  • Public opinion polling
  • Tourism
  • Health and medical
  • Service and program evaluation for local, state and federal government

We can also provide:

  • Direct follow-up of business promotions and product offers
  • Keeping contact and customer lists up-to-date
  • Contacting business prospects
  • Providing regular engagement with customers

For further information about our research capabilities and specialisations, contact our office on (02) 4285 4446 or send us an email via our online enquiry form.